Five students from the University’s 营销 degree programmes will compete in The Pitch, organised by the CIM (Chartered Institute of 营销) later this month.
The Pitch is a nationwide competition designed to recognise 和 reward the marketing talent of the future. The top three teams will be invited to attend CIM’s 营销 Excellence Awards 2020 later this year, sponsored by Lidl.
Entrants had to come up with a marketing communications plan to publicise Lidl's progress in reducing its plastic packaging ahead of its target in 2022, whilst also encouraging customers to reduce their own plastic use.
Dipanjan, studying 营销 Management 和 Business Management 和 from Gariahat in India, said: “The Marine Giants campaign would be a statue made from deposited plastic. It can be likened to the 'Knife Angel' that was displayed in 切斯特, or the Fish Sculpture, Moby, which was recently put up at our parkgate路 Campus, where students and staff can leave plastic bottles inside the frame. This would primarily seek to drive engagement, create awareness 和 initiate word-of-mouth. This campaign would go on for the first year.
L2M are the second 切斯特 team with students
Megan Davies, studying Business Management 和 营销 Management, said: “It is a big mix of emotions! We were not really expecting to hear anything, so are really pleased to have been chosen. We are excited to be going to the finals.”